When the all-new Ford Bronco debuted, waves were sent throughout the automotive world as many predicted that the revived model would come for the beloved Jeep Wrangler. Most of us, however, did not anticipate just how bold of a move the brand would make to establish its spot and even wage war on the Wrangler in the off-road community. That being said, Ford pulled out all the stops this week when it crashed the Easter Jeep Safari in Moab, Utah. The Blue Oval sent a fleet of off-road Ford Bronco concepts to the event which is traditionally the place where Jeep unveils its latest concept trucks.
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We should note that the Easter Jeep Safari event is run by a local group called the Red Rock 4-Wheelers and not the automaker itself. It ran from Saturday, March 27, and will end on Sunday, April 4. The week-long fest mainly consists of day-long trail rides departing from Moab in Utah where participants provide their own four-wheel-drive vehicle and embark on adventures planned and led by the oldest 4WD club in Moab.
The event’s website itself states that “There are no restrictions as to what type make or model of vehicle is used even though the name – dating back to the mid-60s uses the term “Jeep”. Even so, it’s safe to say that Ford was hot on the heels of Jeep when it chose to unveil its five off-road concepts and a plethora of accessories for the Bronco and Bronco Sport in Moab. Call it joining in on the party or party crashing, but this was a smart move no less and certainly got the attention of its intended audience and more!
When Ford unveiled its Bronco and Bronco concepts in the summer of 2020, it was fairly evident that the brand would place a large focus on accessories for the trucks. After all, The Blue Oval offers over 200 factory-backed add-ons for the standard model and over 100 for the Sport trim right from launch. The five concept models headed to Moab, Utah will showcase a subsequent rollout of parts as Ford has teamed with aftermarket experts ARB 4×4 Accessories, RTR Vehicles, and 4 Wheel Parts to build them. Let’s take a closer look at these off-road beasts and their goodies so you can get an idea of how you can customize the Bronco.
Bronco Badlands By RTR Vehicles
The first Bronco is based on the four-door Badlands trim and can be easily identified by the silver and neon green exterior adorned with topography-themed livery. All customizations on this Bronco were done by RTR Vehicles, a long-time tuner and Ford accessories partner. RTR was founded by pro drifter and Formula D racer Vaughn Gittin Jr.
- Custom RTR rock sliders and rear bumper
- RTR 3D-printed grille with simulated accent lights
- RTR Tech-6 wheels wrapped in 35-inch Nitto Ridge Grappler tires
- A roof-mounted Project X lightbar
- Custom RTR graphics throughout
- 12-volt Type S Blizzard Box fridge/freezer
“Ford absolutely knocked it out of the park with its all-new Bronco SUVs, so we’re pouring our passion into blending our unique experience with Ford Performance and King of the Hammers racing to create our best possible turnkey vehicle packages and performance off-road parts,” said Gittin Jr., RTR president. “RTR products are designed to turn heads and engineered to take off-road enthusiasts to their favorite destinations and beyond.”
Bronco Badlands By ARB 4×4 Accessories
The next Bronco Badlands edition comes courtesy of ARB 4×4 Accessories, Australia’s largest manufacturer of 4×4 parts. This model boasts a number of high-performance parts designed by ARB specifically for the Ford Bronco two- and four-door variants. And, with a big “ARB” logo pasted to its doors, this concept is a hard one to miss.
- Airbag-compliant front and rear bumpers
- Heavy-duty rock sliders
- Differential cover
- ARB twin compressor and jack
- Zero refrigerator and freezer
“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” said Doug Pettis, president, ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road.”
Bronco Black Diamond by 4 Wheel Parts
The 4 Wheel Parts Bronco started its life out as a Black Diamond Series model. The U.S. off-road equipment retailer treated it to some heavy-duty suspension and accessories like a roof rack, awning, overhead tent, and camping gear. Apparently, 4 Wheel Parts is also responsible for the lone Bronco Sport in this pack, which wears a rooftop tent along with a new spare tire carrier and its very own off-road-centric wheel and tire package.
- Modular front bumper
- Skid plates
- Winch platform
- 37-inch BFGoodrich mud-terrain tires
- 17-inch Method alloy wheels
- Heavy-duty suspension parts
- Roof rack and light mounts
- Smittybilt overhead tent and camping gear
- Refrigerator and air system
“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” said Kathryn Reinhardt, senior marketing manager, 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle.”
Bronco Outer Banks with Sasquatch Package
The fifth and final Bronco is based on the four-door Outer Banks model with Sasquatch Package. This truck boasts a handful of high-tech luxury features with rugged off-road Ford-licensed accessories. This includes JAC Products rock rails, fender flares by Air Design, Trail Armor rocker panel covers by Lund, a 40-inch curved LED lightbar by Rigid on top, and a retractable full-roof soft-top by Bestop, and Bronco-branded luggage. A matte black hood wrap and Covercraft windshield sunscreen are added to reduce glare.
The interior features accessories that optimize space and allow for secure storage thanks to a DC Safety rear cargo organizer with a first-aid kit, Tufty MOLLE straps and security drawer below, and a Console Vault center console. All of this comes in addition to the features offered by the Sasquatch Package which can be found below.
- 1.2-inch Suspension Lift-Kit
- Higher-Mounted Fender Flares
- 35-inch Mud-Terrain Tires
- 17-inch Beadlock-Compatible Wheels
- Dana Front and Rear Locking Axles
- Electromechanical Transfer Case
- Heavy-Duty Position-Sensitive Bilstein Shocks
- 4.7:1 Final Drive Ratio
- Two-inch Wider Track
- Seven-speed manual gearbox