Falken - Falken Tires

Falken Tires

Falken Tires, known as a leader in high-performance tire technology for cars, trucks, SUVs and crossovers, has successfully built a reputation as a full-line tire manufacturer with a long history of delivering high-quality, high-quality products.

Falken Tires was launched in its native country of Japan in 1983 and was introduced to the North American market two years later. Falken was created at its inception as a flagship high-performance radial brand under Ohtsu Tire and Rubber. Now almost 35 years later, Falken has solidified its position as a strong consumer choice for tires, focusing on UHP (Ultra High Performance) products by participating – and winning – well-known professional motorsports programs. The success achieved in these programs contributes to the further development and improvement of passenger vehicle products for domestic and global distribution. 

Falken Tires is proud of its in-house branding and creative capabilities, delivering award-winning advertising and promotional efforts to communicate with its customers by providing key information on its brand and product lines. Falken's marketing activities also support the efforts of its dealer and retailer.

Motorsports Pedigree

Falken Tire Corporation has participated in a number of motorsport events, including the Tudor United Sports Car Championship IMSA, the former American Le Mans Series ALMS, the British Drift Championship, the Irish Drift Championship, the Drift Allstars European Series with James Deane, the Formula Drift Series Formula D, the ADAC 24 Hours of Nürburgring and the International Drift Series. The drivers for the IMSA GT class were Wolf Henzler and Bryan Sellers, who co-piloted the Porsche 911 RSR. Sponsored for the Formula Drift competition were Daijiro Yoshihara, Justin Pawlak, James Deane, Piotr Wiecek, Matt Field, and Aurimas "Odi" Bakchis. The current drivers in the British Drift Championship are Matt Carter, Paul Cheshire and Alan Green. The drivers of the 2010 International Drift Series were Remmo Niezen, Lars Verbraeken and Lennard Wanders.

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