Vogue

Vogue Tires

In 1914, Harry Hower, a chauffeur in the Chicago area, joined forces with the Woodbury family in the tire business. From 1918 to 1919, they created a new tire design - the whitewall. This initial design had the whitewall on both sides.

Since practically all tires were Blackwall at this time, they hoped to attract the business of chauffeur driven cars with this unusual design. Margaret Woodbury named this new whitewall tire "Vogue," and the name "Custom Built" was added later. Up until 1926, Vogue Tyres were sold only in Chicago Illinois. Having been sucessful promoting Vogue Tyres to the Chauffeur industry. Mr. Hower branched out to the West Coast and in late 1926 added Dodson Limited in Los Angeles as distributor in this region.

This unique wide whitewall design soon appeared on the cars of the motion picture stars. During the Depression years of the early 1930's, practically all large car sales were based on six tires, including 2 tires on the side fenders for spares. The movie stars were among the few who still had the income to afford Vogue Tyres. Duesenberg owners became a primary source of business for the company.

In 1935 Mr. Hower negotiated with the Kelly-Springfield Tire Company to take over production of Vogue Tyres. This agreement was the first for Kelly-Springfield which had just been purchased by the Goodyear Tire and Rubber Company. This agreement between Vogue Tyre and Goodyear would last for more than 75 years.

Over the years, innovation has led our customers to purchase Vogue Tyres for both Safety and Performance in addition to our distinctive Style. In the early sixties the Vogue handcrafted Gold Streak and the V.S.S. were highly touted in Rod and Custom magazine as being a preferred choice for street and track use.

In the late 70's a new creation from DuPont enabled Vogue to add a new meaning to safety and performance. Kevlar, also know in the tire industry as Aramid, was introduced in Vogue Radials. This new material, used in bulletproof vests, was added to the Vogue Super Aramid Radial Tyres and the new unparalleled beauty and quality were joined with extra strength for extra safety.

In the early 90's technology enabled Vogue Tyre to challenge the new Seville STS and Cadillac 32 Valve Northstar System with the advanced Vogue Custom Built Twin Tread Touring Tyre. This tire pushed the limit on traction, treadwear, and performance with a "Z" speed rating and an extended treadwear mileage warranty of 40,000 miles.

Whether you need tires for a passenger car, an SUV or a light truck, Vogue has covered you. The company offers tires in a variety of sizes to ensure that you find the tires that meet your specific needs. Superior-grade Vogue tires feature an advanced asymmetrical treadmill pattern and Vogue's Miracle treadmill to enhance traction and handling on dry and wet surfaces as well as on snowy winter roads, all while providing long treadmill life. Better yet they have a unique construction specifically designed to reduce noise, so you can enjoy a quiet and comfortable ride wherever you go. Vogue tires are also widely recognized for their exclusive whitewall design, which is perfect for giving your precious possession a more stylish look.

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